Six Shooter

Six Shooter is a Southwestern leather goods company.

They came to us in need of a visual identity as robust as the brand they built from the ground up. The target for the themes we wanted to hit were rugged Southwest culture, independence, and durability.

We developed a logo suite, color scheme, typography pairings, packaging, and custom icons to highlight their distinguished products. We complied mockups for their product listings and social media channels. To support the branding we picked photos that aid the storytelling of their Southwestern roots and focused on the cowboy culture their brand bleeds.

SCOPE

  • Visual Identity
  • Brand Identity
  • Creative Direction
  • Packaging
  • Promotional Material
  • Custom Icons
  • Mockups

Icons

When coming up with icons we didn't want to be too predictable. This can be challenging when trying to maintain a cohesive and understandable brand image. So we got to developing assets that have the same stylistic approach as the themes presented in their logomarks, but with an interpretive spin. By adding a bit of abstraction to their design they all bolster the Six Shooter aesthetic in a playful yet rugged manner.

Tying It All Together

We developed mockups for their packaging and a robust representation of how they could style their social media channels. From the custom graphics to implementation of the brands style we developed a brand identity that truly sets them apart from the competition.